Agency outsourcing platform

Agency Outsourcing Platform - User-centric redesign - To illustrate the user-centric approach in the website redesign to maintain relevance and efficacy
Project overview

Breef serves as a premier platform connecting brands with top-tier agencies for their digital and creative endeavours. During our longstanding collaboration, Breef sought a website redesign to maintain relevance and efficacy in a changing marketplace.



Our goal was to make a smooth transition of Figma designs to Webflow. We incorporated advanced front-end development using custom JavaScript, created dynamic multi-step forms, and integrated animations to enhance user engagement.

Tasks
  • Implement Figma designs via Webflow
  • Enhance functionality for custom usage scenarios via JavaScript
  • Develop custom front-end solutions for enhanced multi-step forms
  • Integrate animations and custom interactions into the Webflow platform
  • Migrate agency application to Webflow, simplifying editing processes
  • Provide clear customer guides for managing website content and ongoing support
Tools
Webflow
Webflow
Figma
Figma
Lottie
Lottie
Solutions
Outcome

Through considerable A/B/C testing, by incorporating advanced front-end development using custom JavaScript, creating dynamic multi-step forms, integrating animations and adding brand new features, ensuring the website performed well on all devices and was SEO-optimized, we received a refreshed website design that not only boosts user experience but also reflects Breef's commitment to continuous improvement and innovation in the marketplace.

Solutions

Smooth Redesign

We've been collaborating with Breef over the last three years. Considering our previous case study, our new objective was to implement a new design using advanced front-end development in Webflow.

Smooth Redesign - Before and after comparison of website design - To showcase the transformation from the previous design to the new advanced front-end design
Smooth Redesign - Before and after comparison of website design - To showcase the transformation from the previous design to the new advanced front-end design

Smooth Redesign

We've been collaborating with Breef over the last three years. Considering our previous case study, our new objective was to implement a new design using advanced front-end development in Webflow.

Smooth Redesign

We've been collaborating with Breef over the last three years. Considering our previous case study, our new objective was to implement a new design using advanced front-end development in Webflow.

Smooth Redesign - Before and after comparison of website design - To showcase the transformation from the previous design to the new advanced front-end design
Smooth Redesign - Collaboration session with Breef team - To illustrate the ongoing collaboration process over the last three years leading to the new design implementation

Smooth Redesign

We've been collaborating with Breef over the last three years. Considering our previous case study, our new objective was to implement a new design using advanced front-end development in Webflow.

Smooth Redesign - Before and after comparison of website design - To showcase the transformation from the previous design to the new advanced front-end designSmooth Redesign - Collaboration session with Breef team - To illustrate the ongoing collaboration process over the last three years leading to the new design implementation

Smooth Redesign

We've been collaborating with Breef over the last three years. Considering our previous case study, our new objective was to implement a new design using advanced front-end development in Webflow.

Smooth Redesign - Before and after comparison of website design - To showcase the transformation from the previous design to the new advanced front-end designSmooth Redesign - Collaboration session with Breef team - To illustrate the ongoing collaboration process over the last three years leading to the new design implementation

Breef Pay

A new feature Breef Pay offers agencies to extend payment terms, helping businesses expand their marketing projects. This feature we implemented as a dynamic multi-step form with robust validations and custom elements. Using Zapier, each step triggers webhooks to track user behavior in real-time, giving clients valuable insights.

Breef Pay - Form validation and custom elements - To illustrate the robust validations and custom elements integrated into the form
Breef Pay - Form validation and custom elements - To illustrate the robust validations and custom elements integrated into the form

Breef Pay

A new feature Breef Pay offers agencies to extend payment terms, helping businesses expand their marketing projects. This feature we implemented as a dynamic multi-step form with robust validations and custom elements. Using Zapier, each step triggers webhooks to track user behavior in real-time, giving clients valuable insights.

Breef Pay

A new feature Breef Pay offers agencies to extend payment terms, helping businesses expand their marketing projects. This feature we implemented as a dynamic multi-step form with robust validations and custom elements. Using Zapier, each step triggers webhooks to track user behavior in real-time, giving clients valuable insights.

Breef Pay - Form validation and custom elements - To illustrate the robust validations and custom elements integrated into the form
Breef Pay - Real-time user behavior tracking with Zapier - To depict how Zapier webhooks track user behavior at each step of the form

Breef Pay

A new feature Breef Pay offers agencies to extend payment terms, helping businesses expand their marketing projects. This feature we implemented as a dynamic multi-step form with robust validations and custom elements. Using Zapier, each step triggers webhooks to track user behavior in real-time, giving clients valuable insights.

Breef Pay - Form validation and custom elements - To illustrate the robust validations and custom elements integrated into the formBreef Pay - Real-time user behavior tracking with Zapier - To depict how Zapier webhooks track user behavior at each step of the formBreef Pay - Insights dashboard for clients - To highlight the valuable insights provided to clients through real-time tracking of user behavior

Breef Pay

A new feature Breef Pay offers agencies to extend payment terms, helping businesses expand their marketing projects. This feature we implemented as a dynamic multi-step form with robust validations and custom elements. Using Zapier, each step triggers webhooks to track user behavior in real-time, giving clients valuable insights.

Breef Pay - Form validation and custom elements - To illustrate the robust validations and custom elements integrated into the formBreef Pay - Real-time user behavior tracking with Zapier - To depict how Zapier webhooks track user behavior at each step of the formBreef Pay - Insights dashboard for clients - To highlight the valuable insights provided to clients through real-time tracking of user behavior

Modal forms

Implementing non-intrusive modal forms, we prioritized user experience by integrating handlers to facilitate smooth navigation while ensuring uninterrupted browsing sessions.

Modal Forms - User interaction with modal forms - To depict the user experience while interacting with the modal forms without interrupting their browsing session
Modal Forms - User interaction with modal forms - To depict the user experience while interacting with the modal forms without interrupting their browsing session

Modal forms

Implementing non-intrusive modal forms, we prioritized user experience by integrating handlers to facilitate smooth navigation while ensuring uninterrupted browsing sessions.

Modal forms

Implementing non-intrusive modal forms, we prioritized user experience by integrating handlers to facilitate smooth navigation while ensuring uninterrupted browsing sessions.

Modal Forms - User interaction with modal forms - To depict the user experience while interacting with the modal forms without interrupting their browsing session
Modal Forms - Non-intrusive modal form design - To highlight the consistent design and functionality of modal forms across various pages of the website

Modal forms

Implementing non-intrusive modal forms, we prioritized user experience by integrating handlers to facilitate smooth navigation while ensuring uninterrupted browsing sessions.

Modal Forms - User interaction with modal forms - To depict the user experience while interacting with the modal forms without interrupting their browsing sessionModal Forms - Non-intrusive modal form design - To highlight the consistent design and functionality of modal forms across various pages of the website

Modal forms

Implementing non-intrusive modal forms, we prioritized user experience by integrating handlers to facilitate smooth navigation while ensuring uninterrupted browsing sessions.

Modal Forms - User interaction with modal forms - To depict the user experience while interacting with the modal forms without interrupting their browsing sessionModal Forms - Non-intrusive modal form design - To highlight the consistent design and functionality of modal forms across various pages of the website

Onboarding flow

A new onboarding feature was developed to collect user data before they sign up for the main application. Using a combination of native Webflow components and custom JavaScript, we created multi-step forms. Each step triggers webhooks in real-time to monitor user behaviour effectively. We also utilized Google Optimize to conduct A/B/C tests for form view optimization.

Onboarding Flow - Integration of native Webflow components and custom JavaScript - To illustrate the combination of Webflow components and custom JavaScript used to create the forms
Onboarding Flow - Integration of native Webflow components and custom JavaScript - To illustrate the combination of Webflow components and custom JavaScript used to create the forms

Onboarding flow

A new onboarding feature was developed to collect user data before they sign up for the main application. Using a combination of native Webflow components and custom JavaScript, we created multi-step forms. Each step triggers webhooks in real-time to monitor user behaviour effectively. We also utilized Google Optimize to conduct A/B/C tests for form view optimization.

Onboarding flow

A new onboarding feature was developed to collect user data before they sign up for the main application. Using a combination of native Webflow components and custom JavaScript, we created multi-step forms. Each step triggers webhooks in real-time to monitor user behaviour effectively. We also utilized Google Optimize to conduct A/B/C tests for form view optimization.

Onboarding Flow - Integration of native Webflow components and custom JavaScript - To illustrate the combination of Webflow components and custom JavaScript used to create the forms
Onboarding Flow - Data collection and user experience - To highlight the process of collecting user data before sign-up and ensuring a smooth user experience throughout the onboarding flow

Onboarding flow

A new onboarding feature was developed to collect user data before they sign up for the main application. Using a combination of native Webflow components and custom JavaScript, we created multi-step forms. Each step triggers webhooks in real-time to monitor user behaviour effectively. We also utilized Google Optimize to conduct A/B/C tests for form view optimization.

Onboarding Flow - Integration of native Webflow components and custom JavaScript - To illustrate the combination of Webflow components and custom JavaScript used to create the formsOnboarding Flow - Data collection and user experience - To highlight the process of collecting user data before sign-up and ensuring a smooth user experience throughout the onboarding flowOnboarding Flow - Data collection and user experience - To highlight the process of collecting user data before sign-up and ensuring a smooth user experience throughout the onboarding flowOnboarding Flow - Multi-step form interface - To showcase the design and structure of the multi-step forms used in the onboarding feature

Onboarding flow

A new onboarding feature was developed to collect user data before they sign up for the main application. Using a combination of native Webflow components and custom JavaScript, we created multi-step forms. Each step triggers webhooks in real-time to monitor user behaviour effectively. We also utilized Google Optimize to conduct A/B/C tests for form view optimization.

Onboarding Flow - Integration of native Webflow components and custom JavaScript - To illustrate the combination of Webflow components and custom JavaScript used to create the formsOnboarding Flow - Data collection and user experience - To highlight the process of collecting user data before sign-up and ensuring a smooth user experience throughout the onboarding flowOnboarding Flow - Data collection and user experience - To highlight the process of collecting user data before sign-up and ensuring a smooth user experience throughout the onboarding flowOnboarding Flow - Multi-step form interface - To showcase the design and structure of the multi-step forms used in the onboarding feature

Agency Application

The sign-up features for Agencies have been migrated to the Webflow side from the main App to speed up marketing campaigns and quicker UI updates during A/B/C tests. Optimizing the migration, we've used robust JavaScript,  data matching, webhooks, and progress saving to improve user experience.

Agency Application - Enhanced sign-up form with robust JavaScript - To illustrate the use of robust JavaScript for optimizing the sign-up form functionality
Agency Application - Enhanced sign-up form with robust JavaScript - To illustrate the use of robust JavaScript for optimizing the sign-up form functionality

Agency Application

The sign-up features for Agencies have been migrated to the Webflow side from the main App to speed up marketing campaigns and quicker UI updates during A/B/C tests. Optimizing the migration, we've used robust JavaScript,  data matching, webhooks, and progress saving to improve user experience.

Agency Application

The sign-up features for Agencies have been migrated to the Webflow side from the main App to speed up marketing campaigns and quicker UI updates during A/B/C tests. Optimizing the migration, we've used robust JavaScript,  data matching, webhooks, and progress saving to improve user experience.

Agency Application - Enhanced sign-up form with robust JavaScript - To illustrate the use of robust JavaScript for optimizing the sign-up form functionality
Agency Application - User-friendly interface design - To showcase the intuitive and user-friendly design of the new sign-up interface for agencies

Agency Application

The sign-up features for Agencies have been migrated to the Webflow side from the main App to speed up marketing campaigns and quicker UI updates during A/B/C tests. Optimizing the migration, we've used robust JavaScript,  data matching, webhooks, and progress saving to improve user experience.

Agency Application - Enhanced sign-up form with robust JavaScript - To illustrate the use of robust JavaScript for optimizing the sign-up form functionalityAgency Application - User-friendly interface design - To showcase the intuitive and user-friendly design of the new sign-up interface for agenciesAgency Application - Mobile responsiveness of the sign-up form - To depict the responsive design of the sign-up form, ensuring usability across various devices

Agency Application

The sign-up features for Agencies have been migrated to the Webflow side from the main App to speed up marketing campaigns and quicker UI updates during A/B/C tests. Optimizing the migration, we've used robust JavaScript,  data matching, webhooks, and progress saving to improve user experience.

Agency Application - Enhanced sign-up form with robust JavaScript - To illustrate the use of robust JavaScript for optimizing the sign-up form functionalityAgency Application - User-friendly interface design - To showcase the intuitive and user-friendly design of the new sign-up interface for agenciesAgency Application - Mobile responsiveness of the sign-up form - To depict the responsive design of the sign-up form, ensuring usability across various devices

Planning tool flow

The Planning tool Flow within Breef's platform guides users to define their marketing goals. With captivating animations, custom forms, and validation logic users can effectively get personalized support and access to diverse agencies facilitating flawless interaction.

Planning tool flow

The Planning tool Flow within Breef's platform guides users to define their marketing goals. With captivating animations, custom forms, and validation logic users can effectively get personalized support and access to diverse agencies facilitating flawless interaction.

Planning tool flow

The Planning tool Flow within Breef's platform guides users to define their marketing goals. With captivating animations, custom forms, and validation logic users can effectively get personalized support and access to diverse agencies facilitating flawless interaction.

Planning tool flow

The Planning tool Flow within Breef's platform guides users to define their marketing goals. With captivating animations, custom forms, and validation logic users can effectively get personalized support and access to diverse agencies facilitating flawless interaction.

Planning tool flow

The Planning tool Flow within Breef's platform guides users to define their marketing goals. With captivating animations, custom forms, and validation logic users can effectively get personalized support and access to diverse agencies facilitating flawless interaction.

Planning tool steps

Starting with the Planning tool, we created another multi-step form featuring animated transitions, custom elements, and validation logic. This increased user interaction and retention, ultimately boosting engagement and loyalty.

Planning Tool Steps - Multi-step form interface - To showcase the design and structure of the multi-step form in the Planning tool
Planning Tool Steps - Multi-step form interface - To showcase the design and structure of the multi-step form in the Planning tool

Planning tool steps

Starting with the Planning tool, we created another multi-step form featuring animated transitions, custom elements, and validation logic. This increased user interaction and retention, ultimately boosting engagement and loyalty.

Planning tool steps

Starting with the Planning tool, we created another multi-step form featuring animated transitions, custom elements, and validation logic. This increased user interaction and retention, ultimately boosting engagement and loyalty.

Planning Tool Steps - Multi-step form interface - To showcase the design and structure of the multi-step form in the Planning tool
Planning Tool Steps - Custom form elements - To depict the unique custom elements integrated into the form for improved usability

Planning tool steps

Starting with the Planning tool, we created another multi-step form featuring animated transitions, custom elements, and validation logic. This increased user interaction and retention, ultimately boosting engagement and loyalty.

Planning Tool Steps - Multi-step form interface - To showcase the design and structure of the multi-step form in the Planning toolPlanning Tool Steps - Custom form elements - To depict the unique custom elements integrated into the form for improved usabilityPlanning Tool Steps - Custom form elements - To depict the unique custom elements integrated into the form for improved usabilityPlanning Tool Steps - Integration with user profiles - To represent the seamless integration of the planning tool with user profiles for personalized experiences

Planning tool steps

Starting with the Planning tool, we created another multi-step form featuring animated transitions, custom elements, and validation logic. This increased user interaction and retention, ultimately boosting engagement and loyalty.

Planning Tool Steps - Multi-step form interface - To showcase the design and structure of the multi-step form in the Planning toolPlanning Tool Steps - Custom form elements - To depict the unique custom elements integrated into the form for improved usabilityPlanning Tool Steps - Custom form elements - To depict the unique custom elements integrated into the form for improved usabilityPlanning Tool Steps - Integration with user profiles - To represent the seamless integration of the planning tool with user profiles for personalized experiences

Breefing room

As Breef's content hub, the Breefing Room hosts blog posts for agencies and brands. Leveraging the Finsweet library, we implemented the necessary logic to ensure easy content management and accessibility.

Breefing Room - Regular updates and fresh content - To represent the commitment to providing regularly updated and fresh content for users
Breefing Room - Regular updates and fresh content - To represent the commitment to providing regularly updated and fresh content for users

Breefing room

As Breef's content hub, the Breefing Room hosts blog posts for agencies and brands. Leveraging the Finsweet library, we implemented the necessary logic to ensure easy content management and accessibility.

Breefing room

As Breef's content hub, the Breefing Room hosts blog posts for agencies and brands. Leveraging the Finsweet library, we implemented the necessary logic to ensure easy content management and accessibility.

Breefing Room - Regular updates and fresh content - To represent the commitment to providing regularly updated and fresh content for users
Breefing Room - Accessibility features - To highlight the accessibility features ensuring that all users can easily navigate and consume content

Breefing room

As Breef's content hub, the Breefing Room hosts blog posts for agencies and brands. Leveraging the Finsweet library, we implemented the necessary logic to ensure easy content management and accessibility.

Breefing Room - Regular updates and fresh content - To represent the commitment to providing regularly updated and fresh content for usersBreefing Room - Accessibility features - To highlight the accessibility features ensuring that all users can easily navigate and consume contentUser-friendly content management interface - To depict the ease of managing and updating content for agencies and brands

Breefing room

As Breef's content hub, the Breefing Room hosts blog posts for agencies and brands. Leveraging the Finsweet library, we implemented the necessary logic to ensure easy content management and accessibility.

Breefing Room - Regular updates and fresh content - To represent the commitment to providing regularly updated and fresh content for usersBreefing Room - Accessibility features - To highlight the accessibility features ensuring that all users can easily navigate and consume contentUser-friendly content management interface - To depict the ease of managing and updating content for agencies and brands

Onboarding flow v2

After thorough A/B/C testing, the latest onboarding flow represents an improved version. Retaining its multi-form structure, the updated version offers increased flexibility and user-friendliness, reflecting Breef's commitment to continuous improvement.

Onboarding Flow v2 - Enhanced multi-form structure - To showcase the improved multi-form structure designed for better user experience
Onboarding Flow v2 - Enhanced multi-form structure - To showcase the improved multi-form structure designed for better user experience

Onboarding flow v2

After thorough A/B/C testing, the latest onboarding flow represents an improved version. Retaining its multi-form structure, the updated version offers increased flexibility and user-friendliness, reflecting Breef's commitment to continuous improvement.

Onboarding flow v2

After thorough A/B/C testing, the latest onboarding flow represents an improved version. Retaining its multi-form structure, the updated version offers increased flexibility and user-friendliness, reflecting Breef's commitment to continuous improvement.

Onboarding Flow v2 - Enhanced multi-form structure - To showcase the improved multi-form structure designed for better user experience
Onboarding Flow v2 - Visual progress tracking - To showcase the visual progress indicators that help users keep track of their advancement through the onboarding steps

Onboarding flow v2

After thorough A/B/C testing, the latest onboarding flow represents an improved version. Retaining its multi-form structure, the updated version offers increased flexibility and user-friendliness, reflecting Breef's commitment to continuous improvement.

Onboarding Flow v2 - Enhanced multi-form structure - To showcase the improved multi-form structure designed for better user experienceOnboarding Flow v2 - Visual progress tracking - To showcase the visual progress indicators that help users keep track of their advancement through the onboarding stepsOnboarding Flow v2 - Visual progress tracking - To showcase the visual progress indicators that help users keep track of their advancement through the onboarding stepsOnboarding Flow v2 - Simplified navigation and flow - To depict the simplified navigation that makes the onboarding process intuitive and easy to follow

Onboarding flow v2

After thorough A/B/C testing, the latest onboarding flow represents an improved version. Retaining its multi-form structure, the updated version offers increased flexibility and user-friendliness, reflecting Breef's commitment to continuous improvement.

Onboarding Flow v2 - Enhanced multi-form structure - To showcase the improved multi-form structure designed for better user experienceOnboarding Flow v2 - Visual progress tracking - To showcase the visual progress indicators that help users keep track of their advancement through the onboarding stepsOnboarding Flow v2 - Visual progress tracking - To showcase the visual progress indicators that help users keep track of their advancement through the onboarding stepsOnboarding Flow v2 - Simplified navigation and flow - To depict the simplified navigation that makes the onboarding process intuitive and easy to follow

Efficient Web Development

Via Webflow, we used web development best practices such as reusable components, optimized naming conventions adhered to the BEM approach, and prioritized SEO and performance-friendly HTML structure for enhanced website efficiency.

Efficient Web Development - Webflow implementation - To represent the efficient implementation of web development best practices using Webflow.
Efficient Web Development - Webflow implementation - To represent the efficient implementation of web development best practices using Webflow.

Efficient Web Development

Via Webflow, we used web development best practices such as reusable components, optimized naming conventions adhered to the BEM approach, and prioritized SEO and performance-friendly HTML structure for enhanced website efficiency.

Efficient Web Development

Via Webflow, we used web development best practices such as reusable components, optimized naming conventions adhered to the BEM approach, and prioritized SEO and performance-friendly HTML structure for enhanced website efficiency.

Efficient Web Development - Webflow implementation - To represent the efficient implementation of web development best practices using Webflow.

Efficient Web Development

Via Webflow, we used web development best practices such as reusable components, optimized naming conventions adhered to the BEM approach, and prioritized SEO and performance-friendly HTML structure for enhanced website efficiency.

Efficient Web Development - Webflow implementation - To represent the efficient implementation of web development best practices using Webflow.

Efficient Web Development

Via Webflow, we used web development best practices such as reusable components, optimized naming conventions adhered to the BEM approach, and prioritized SEO and performance-friendly HTML structure for enhanced website efficiency.

Efficient Web Development - Webflow implementation - To represent the efficient implementation of web development best practices using Webflow.
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Outcome

Through considerable A/B/C testing, by incorporating advanced front-end development using custom JavaScript, creating dynamic multi-step forms, integrating animations and adding brand new features, ensuring the website performed well on all devices and was SEO-optimized, we received a refreshed website design that not only boosts user experience but also reflects Breef's commitment to continuous improvement and innovation in the marketplace.

Linkedin

We have been working with WebFolks on a number of projects for an extended period of time - they are awesome. Exceptional attention to detail, quality and first class support. We have continued the relationship as Breef expands - and they are a core part of our growth strategy. Most importantly - great people and easy to work with.

Linkedin
George Raptis
Co-Founder and CEO

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