Project overview

PerfBuddy is a tool that provides easily digestible performance and accessibility reports that your organization can understand.

PerfBuddy does the hard work for you to translate technical jargon into plain language that's approachable to everyone.

Tasks
  • Develop a mascot with different emotions that represent how good your site metrics are.
  • Incorporate the mascot in the logo design.
  • Design a performance report page with a list of website improvements in less technical jargon wording.
  • Design marketing website which is the initial step to analyze the website, and explain how it works.
  • Make sure all the pages are responsive for mobile devices.
Tools
Figma
Figma
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe After Effects
Adobe After Effects
Solutions
Outcome

The result is a useful product design that helps people to get a performance report and less-tech-jargon recommendations of their website. Clear design guidelines for further development.

Solutions

Mascot & Logo

The main idea was to make a mascot that will react with different emotes on the user's website performance indicators. The mascot became the symbol of the logo that helps to recognize the brand among others.

Mascot & Logo

The main idea was to make a mascot that will react with different emotes on the user's website performance indicators. The mascot became the symbol of the logo that helps to recognize the brand among others.

Mascot & Logo

The main idea was to make a mascot that will react with different emotes on the user's website performance indicators. The mascot became the symbol of the logo that helps to recognize the brand among others.

Mascot & Logo

The main idea was to make a mascot that will react with different emotes on the user's website performance indicators. The mascot became the symbol of the logo that helps to recognize the brand among others.

Mascot & Logo

The main idea was to make a mascot that will react with different emotes on the user's website performance indicators. The mascot became the symbol of the logo that helps to recognize the brand among others.

Initial page

For the first user's steps, we've created the initial page that has the main input to get his site report in one click and explained how it works.

Initial page

For the first user's steps, we've created the initial page that has the main input to get his site report in one click and explained how it works.

Initial page

For the first user's steps, we've created the initial page that has the main input to get his site report in one click and explained how it works.

Initial page

For the first user's steps, we've created the initial page that has the main input to get his site report in one click and explained how it works.

Initial page

For the first user's steps, we've created the initial page that has the main input to get his site report in one click and explained how it works.

Loading page

While the site is analyzed, we made a loading screen that displays loading animation and performance facts with an option to receive the report to his email after the process is finished.

Loading page

While the site is analyzed, we made a loading screen that displays loading animation and performance facts with an option to receive the report to his email after the process is finished.

Loading page

While the site is analyzed, we made a loading screen that displays loading animation and performance facts with an option to receive the report to his email after the process is finished.

Loading page

While the site is analyzed, we made a loading screen that displays loading animation and performance facts with an option to receive the report to his email after the process is finished.

Loading page

While the site is analyzed, we made a loading screen that displays loading animation and performance facts with an option to receive the report to his email after the process is finished.

Performance report

After several MVP iterations, we created a self-branded design that shows a performance report by the main metrics and recommendations for improvement for each one in a clear less-tech-jargon way.

Performance report

After several MVP iterations, we created a self-branded design that shows a performance report by the main metrics and recommendations for improvement for each one in a clear less-tech-jargon way.

Performance report

After several MVP iterations, we created a self-branded design that shows a performance report by the main metrics and recommendations for improvement for each one in a clear less-tech-jargon way.

Performance report

After several MVP iterations, we created a self-branded design that shows a performance report by the main metrics and recommendations for improvement for each one in a clear less-tech-jargon way.

Performance report

After several MVP iterations, we created a self-branded design that shows a performance report by the main metrics and recommendations for improvement for each one in a clear less-tech-jargon way.

Responsive

We have considered a responsive mobile design to make the performance tool accessible from any device.

Responsive

We have considered a responsive mobile design to make the performance tool accessible from any device.

Responsive

We have considered a responsive mobile design to make the performance tool accessible from any device.

Responsive

We have considered a responsive mobile design to make the performance tool accessible from any device.

Responsive

We have considered a responsive mobile design to make the performance tool accessible from any device.

No items found.

Outcome

The result is a useful product design that helps people to get a performance report and less-tech-jargon recommendations of their website. Clear design guidelines for further development.

Linkedin

I've worked with WebFolks for years and their work always exceeds my expectations! I highly recommend them for everything from UI/UX to illustration and concepts.

Linkedin
Tracy Lee
CEO at This Dot Labs

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