Breef is the premier platform connecting brands with top-tier agencies for their digital and creative projects. After five years of partnership and several successful redesigns, Breef returned to us once again to refresh the website and extend its functionality in step with a fast-moving marketplace.
Our goal was to bring the newest Figma designs to life in Webflow, migrate complex flows from the main application onto the marketing site, and hand a non-technical team a flexible, component-based system they can manage and scale entirely on their own.
With a fifth design refresh, fully migrated onboarding and careers flows, a component-driven Webflow build, advanced content tooling, and data-backed optimization, we delivered a website that's easier to manage, faster to evolve, and proven to convert — extending a partnership that keeps Breef ahead in a constantly changing marketplace.
Over five years we've grown alongside Breef, shipping a new iteration of their website almost every year. The 2025 release is our fifth full refresh — proof of a partnership where each redesign builds on the last, sharpening the brand and the experience while the trust between our teams keeps compounding.
Over five years we've grown alongside Breef, shipping a new iteration of their website almost every year. The 2025 release is our fifth full refresh — proof of a partnership where each redesign builds on the last, sharpening the brand and the experience while the trust between our teams keeps compounding.
Over five years we've grown alongside Breef, shipping a new iteration of their website almost every year. The 2025 release is our fifth full refresh — proof of a partnership where each redesign builds on the last, sharpening the brand and the experience while the trust between our teams keeps compounding.
Over five years we've grown alongside Breef, shipping a new iteration of their website almost every year. The 2025 release is our fifth full refresh — proof of a partnership where each redesign builds on the last, sharpening the brand and the experience while the trust between our teams keeps compounding.
Over five years we've grown alongside Breef, shipping a new iteration of their website almost every year. The 2025 release is our fifth full refresh — proof of a partnership where each redesign builds on the last, sharpening the brand and the experience while the trust between our teams keeps compounding.
We brought the newest design vision into Webflow one page at a time, rebuilding the homepage, How It Works, Case Studies, the agency directory, and the supporting pages. A step-by-step implementation let the Breef team review, adjust, and publish each section the moment it was ready — no waiting for a single big-bang launch.
We brought the newest design vision into Webflow one page at a time, rebuilding the homepage, How It Works, Case Studies, the agency directory, and the supporting pages. A step-by-step implementation let the Breef team review, adjust, and publish each section the moment it was ready — no waiting for a single big-bang launch.
We brought the newest design vision into Webflow one page at a time, rebuilding the homepage, How It Works, Case Studies, the agency directory, and the supporting pages. A step-by-step implementation let the Breef team review, adjust, and publish each section the moment it was ready — no waiting for a single big-bang launch.
We brought the newest design vision into Webflow one page at a time, rebuilding the homepage, How It Works, Case Studies, the agency directory, and the supporting pages. A step-by-step implementation let the Breef team review, adjust, and publish each section the moment it was ready — no waiting for a single big-bang launch.
We brought the newest design vision into Webflow one page at a time, rebuilding the homepage, How It Works, Case Studies, the agency directory, and the supporting pages. A step-by-step implementation let the Breef team review, adjust, and publish each section the moment it was ready — no waiting for a single big-bang launch.
We re-engineered the onboarding experience by migrating it from a slides-based flow to a true multi-page architecture. Each step now lives on its own URL, giving the team far more flexibility to edit individual steps, branch the journey, and capture granular insight into exactly how users move through it.
We re-engineered the onboarding experience by migrating it from a slides-based flow to a true multi-page architecture. Each step now lives on its own URL, giving the team far more flexibility to edit individual steps, branch the journey, and capture granular insight into exactly how users move through it.
We re-engineered the onboarding experience by migrating it from a slides-based flow to a true multi-page architecture. Each step now lives on its own URL, giving the team far more flexibility to edit individual steps, branch the journey, and capture granular insight into exactly how users move through it.
We re-engineered the onboarding experience by migrating it from a slides-based flow to a true multi-page architecture. Each step now lives on its own URL, giving the team far more flexibility to edit individual steps, branch the journey, and capture granular insight into exactly how users move through it.
We re-engineered the onboarding experience by migrating it from a slides-based flow to a true multi-page architecture. Each step now lives on its own URL, giving the team far more flexibility to edit individual steps, branch the journey, and capture granular insight into exactly how users move through it.
The reworked flow guides new users from "How do you want to get started?" through agency-type selection and straight into booking a call with a Breef expert. Custom logic, validation, and progress tracking keep the journey smooth, while the page-based setup makes every step easy to test, refine, and optimize.
The reworked flow guides new users from "How do you want to get started?" through agency-type selection and straight into booking a call with a Breef expert. Custom logic, validation, and progress tracking keep the journey smooth, while the page-based setup makes every step easy to test, refine, and optimize.
The reworked flow guides new users from "How do you want to get started?" through agency-type selection and straight into booking a call with a Breef expert. Custom logic, validation, and progress tracking keep the journey smooth, while the page-based setup makes every step easy to test, refine, and optimize.
The reworked flow guides new users from "How do you want to get started?" through agency-type selection and straight into booking a call with a Breef expert. Custom logic, validation, and progress tracking keep the journey smooth, while the page-based setup makes every step easy to test, refine, and optimize.
The reworked flow guides new users from "How do you want to get started?" through agency-type selection and straight into booking a call with a Breef expert. Custom logic, validation, and progress tracking keep the journey smooth, while the page-based setup makes every step easy to test, refine, and optimize.
Breef's content hub got a major upgrade with advanced filtering, instant search, and pagination, so visitors can navigate a growing library of articles with ease. Built for effortless content management, the Breefing Room lets the team keep publishing fresh, well-organized content for brands and agencies alike.
Breef's content hub got a major upgrade with advanced filtering, instant search, and pagination, so visitors can navigate a growing library of articles with ease. Built for effortless content management, the Breefing Room lets the team keep publishing fresh, well-organized content for brands and agencies alike.
Breef's content hub got a major upgrade with advanced filtering, instant search, and pagination, so visitors can navigate a growing library of articles with ease. Built for effortless content management, the Breefing Room lets the team keep publishing fresh, well-organized content for brands and agencies alike.
Breef's content hub got a major upgrade with advanced filtering, instant search, and pagination, so visitors can navigate a growing library of articles with ease. Built for effortless content management, the Breefing Room lets the team keep publishing fresh, well-organized content for brands and agencies alike.
Breef's content hub got a major upgrade with advanced filtering, instant search, and pagination, so visitors can navigate a growing library of articles with ease. Built for effortless content management, the Breefing Room lets the team keep publishing fresh, well-organized content for brands and agencies alike.
We built an interactive "Questions of the Month" quiz featuring polls, sliding scales, multiple-choice, and rating formats. Each response flows straight into Google Sheets, where it's tallied and visualized automatically — turning audience engagement into clean, ready-to-use data for the Breef team.
We built an interactive "Questions of the Month" quiz featuring polls, sliding scales, multiple-choice, and rating formats. Each response flows straight into Google Sheets, where it's tallied and visualized automatically — turning audience engagement into clean, ready-to-use data for the Breef team.
We built an interactive "Questions of the Month" quiz featuring polls, sliding scales, multiple-choice, and rating formats. Each response flows straight into Google Sheets, where it's tallied and visualized automatically — turning audience engagement into clean, ready-to-use data for the Breef team.
We built an interactive "Questions of the Month" quiz featuring polls, sliding scales, multiple-choice, and rating formats. Each response flows straight into Google Sheets, where it's tallied and visualized automatically — turning audience engagement into clean, ready-to-use data for the Breef team.
We built an interactive "Questions of the Month" quiz featuring polls, sliding scales, multiple-choice, and rating formats. Each response flows straight into Google Sheets, where it's tallied and visualized automatically — turning audience engagement into clean, ready-to-use data for the Breef team.
Every page, flow, and component was crafted to feel native on mobile, tablet, and desktop. From the onboarding steps to the Breefing Room, the experience stays fast, legible, and effortless wherever users land.
Every page, flow, and component was crafted to feel native on mobile, tablet, and desktop. From the onboarding steps to the Breefing Room, the experience stays fast, legible, and effortless wherever users land.
Every page, flow, and component was crafted to feel native on mobile, tablet, and desktop. From the onboarding steps to the Breefing Room, the experience stays fast, legible, and effortless wherever users land.
Every page, flow, and component was crafted to feel native on mobile, tablet, and desktop. From the onboarding steps to the Breefing Room, the experience stays fast, legible, and effortless wherever users land.
Every page, flow, and component was crafted to feel native on mobile, tablet, and desktop. From the onboarding steps to the Breefing Room, the experience stays fast, legible, and effortless wherever users land.
Every form on the site is wired into Zapier, turning a single submission into a fully automated workflow. We format and route each lead in real time — syncing it straight to HubSpot, logging it in Google Sheets, and pinging the team in Slack — while path-based logic forwards each submission to the right inbox by type, so every client, agency, and partner inquiry reaches the right person instantly.
Every form on the site is wired into Zapier, turning a single submission into a fully automated workflow. We format and route each lead in real time — syncing it straight to HubSpot, logging it in Google Sheets, and pinging the team in Slack — while path-based logic forwards each submission to the right inbox by type, so every client, agency, and partner inquiry reaches the right person instantly.
Every form on the site is wired into Zapier, turning a single submission into a fully automated workflow. We format and route each lead in real time — syncing it straight to HubSpot, logging it in Google Sheets, and pinging the team in Slack — while path-based logic forwards each submission to the right inbox by type, so every client, agency, and partner inquiry reaches the right person instantly.
Every form on the site is wired into Zapier, turning a single submission into a fully automated workflow. We format and route each lead in real time — syncing it straight to HubSpot, logging it in Google Sheets, and pinging the team in Slack — while path-based logic forwards each submission to the right inbox by type, so every client, agency, and partner inquiry reaches the right person instantly.
Every form on the site is wired into Zapier, turning a single submission into a fully automated workflow. We format and route each lead in real time — syncing it straight to HubSpot, logging it in Google Sheets, and pinging the team in Slack — while path-based logic forwards each submission to the right inbox by type, so every client, agency, and partner inquiry reaches the right person instantly.
Using Webflow's built-in analytics, we track sessions, unique visitors, bounce rate, time on page, and the most-clicked events right inside the editor. These insights help the Breef team see exactly how each page performs and where to focus next.
Using Webflow's built-in analytics, we track sessions, unique visitors, bounce rate, time on page, and the most-clicked events right inside the editor. These insights help the Breef team see exactly how each page performs and where to focus next.
Using Webflow's built-in analytics, we track sessions, unique visitors, bounce rate, time on page, and the most-clicked events right inside the editor. These insights help the Breef team see exactly how each page performs and where to focus next.
Using Webflow's built-in analytics, we track sessions, unique visitors, bounce rate, time on page, and the most-clicked events right inside the editor. These insights help the Breef team see exactly how each page performs and where to focus next.
Using Webflow's built-in analytics, we track sessions, unique visitors, bounce rate, time on page, and the most-clicked events right inside the editor. These insights help the Breef team see exactly how each page performs and where to focus next.
We ran A/B tests with Webflow Optimize to validate design decisions with real data. Testing a search-tool hero variation against the base layout, the new version lifted the conversion rate to 2.77% — a 12% improvement — giving Breef the confidence to roll out the winning experience.
We ran A/B tests with Webflow Optimize to validate design decisions with real data. Testing a search-tool hero variation against the base layout, the new version lifted the conversion rate to 2.77% — a 12% improvement — giving Breef the confidence to roll out the winning experience.
We ran A/B tests with Webflow Optimize to validate design decisions with real data. Testing a search-tool hero variation against the base layout, the new version lifted the conversion rate to 2.77% — a 12% improvement — giving Breef the confidence to roll out the winning experience.
We ran A/B tests with Webflow Optimize to validate design decisions with real data. Testing a search-tool hero variation against the base layout, the new version lifted the conversion rate to 2.77% — a 12% improvement — giving Breef the confidence to roll out the winning experience.
We ran A/B tests with Webflow Optimize to validate design decisions with real data. Testing a search-tool hero variation against the base layout, the new version lifted the conversion rate to 2.77% — a 12% improvement — giving Breef the confidence to roll out the winning experience.
We configured Google Tag Manager to capture conversions and key events across the entire journey, then optimized the build for speed and search. The result: a perfect 100 SEO score in Lighthouse alongside strong performance, accessibility, and best-practice marks.
We configured Google Tag Manager to capture conversions and key events across the entire journey, then optimized the build for speed and search. The result: a perfect 100 SEO score in Lighthouse alongside strong performance, accessibility, and best-practice marks.
We configured Google Tag Manager to capture conversions and key events across the entire journey, then optimized the build for speed and search. The result: a perfect 100 SEO score in Lighthouse alongside strong performance, accessibility, and best-practice marks.
We configured Google Tag Manager to capture conversions and key events across the entire journey, then optimized the build for speed and search. The result: a perfect 100 SEO score in Lighthouse alongside strong performance, accessibility, and best-practice marks.
We configured Google Tag Manager to capture conversions and key events across the entire journey, then optimized the build for speed and search. The result: a perfect 100 SEO score in Lighthouse alongside strong performance, accessibility, and best-practice marks.
The finished site brings every piece together — a refreshed brand, page-based flows, a flexible component system, and an upgraded content hub — into one fast, responsive experience across desktop and mobile.
The finished site brings every piece together — a refreshed brand, page-based flows, a flexible component system, and an upgraded content hub — into one fast, responsive experience across desktop and mobile.
The finished site brings every piece together — a refreshed brand, page-based flows, a flexible component system, and an upgraded content hub — into one fast, responsive experience across desktop and mobile.
The finished site brings every piece together — a refreshed brand, page-based flows, a flexible component system, and an upgraded content hub — into one fast, responsive experience across desktop and mobile.
The finished site brings every piece together — a refreshed brand, page-based flows, a flexible component system, and an upgraded content hub — into one fast, responsive experience across desktop and mobile.
With a fifth design refresh, fully migrated onboarding and careers flows, a component-driven Webflow build, advanced content tooling, and data-backed optimization, we delivered a website that's easier to manage, faster to evolve, and proven to convert — extending a partnership that keeps Breef ahead in a constantly changing marketplace.
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