Venture Capital Website

Laptop mockup displaying the Spider Capital homepage hero and stats grid
Project overview

Spider Capital is a seed-stage venture capital firm focused on backing founders building applied AI software companies that transform traditional industries.

Our goal was to design and develop a website that clearly communicates the firm's investment approach and establishes a strong digital presence aligned with its reputation.

Tasks
  • Refreshed the brand identity to position Spider Capital as a modern, technology-first venture firm
  • Redesigned the website to improve usability, visual hierarchy, and content discoverability
  • Built a custom AI assistant and a scalable portfolio ecosystem to help founders discover relevant information and portfolio companies
  • Delivered a scalable Webflow build with CMS, reusable components, and optimized SEO and performance
Tools
Figma
Figma
Webflow
Webflow
Make (Integromat)
Make (Integromat)
Solutions
Outcome
  • Refreshed the brand identity to position Spider Capital as a modern, technology-first venture firm
  • Redesigned the website to improve usability, visual hierarchy, and content discoverabilit
  • Built and embedded a custom AI assistant, giving founders instant access to the firm's information
  • Delivered a scalable Webflow build with CMS, reusable components, and optimized SEO and performance

Solutions

Branding

We started by refreshing Spider Capital's brand identity to better reflect its position at the intersection of venture capital and applied AI.

Branding – Spider Capital logo before-and-after comparison, showing the refined globe icon and updated wordmark
Branding – Spider Capital logo before-and-after comparison, showing the refined globe icon and updated wordmark

Branding

We started by refreshing Spider Capital's brand identity to better reflect its position at the intersection of venture capital and applied AI.

Branding

We started by refreshing Spider Capital's brand identity to better reflect its position at the intersection of venture capital and applied AI.

Branding – Spider Capital logo before-and-after comparison, showing the refined globe icon and updated wordmark
Branding – Spider Capital brand guideline overview featuring typography, color palette, and business card mockup

Branding

We started by refreshing Spider Capital's brand identity to better reflect its position at the intersection of venture capital and applied AI.

Branding – Spider Capital logo before-and-after comparison, showing the refined globe icon and updated wordmarkBranding – Spider Capital brand guideline overview featuring typography, color palette, and business card mockup

Branding

We started by refreshing Spider Capital's brand identity to better reflect its position at the intersection of venture capital and applied AI.

Branding – Spider Capital logo before-and-after comparison, showing the refined globe icon and updated wordmarkBranding – Spider Capital brand guideline overview featuring typography, color palette, and business card mockup

Website redesign

Website redesign

Website redesign

Website Redesign – Spider Capital sitemap showing six page groups branching from the homepage, including Portfolio, Careers, and Team

Website redesign

Website Redesign – Spider Capital sitemap showing six page groups branching from the homepage, including Portfolio, Careers, and TeamWebsite Redesign – Three design iterations of the homepage hero and portfolio sections with team feedback annotations

Website redesign

Website Redesign – Spider Capital sitemap showing six page groups branching from the homepage, including Portfolio, Careers, and TeamWebsite Redesign – Three design iterations of the homepage hero and portfolio sections with team feedback annotations

Design system

A cohesive design system covers UI cards, iconography, typography scales, and reusable components to ensure consistency across every page.

Design System – Portfolio company module featuring stats block, industry filter tags, and founder testimonial card
Design System – Portfolio company module featuring stats block, industry filter tags, and founder testimonial card

Design system

A cohesive design system covers UI cards, iconography, typography scales, and reusable components to ensure consistency across every page.

Design system

A cohesive design system covers UI cards, iconography, typography scales, and reusable components to ensure consistency across every page.

Design System – Portfolio company module featuring stats block, industry filter tags, and founder testimonial card

Design system

A cohesive design system covers UI cards, iconography, typography scales, and reusable components to ensure consistency across every page.

Design System – Portfolio company module featuring stats block, industry filter tags, and founder testimonial card

Design system

A cohesive design system covers UI cards, iconography, typography scales, and reusable components to ensure consistency across every page.

Design System – Portfolio company module featuring stats block, industry filter tags, and founder testimonial card

Home page

The home page is designed to communicate Spider Capital's investment focus immediately, guiding visitors through the firm's thesis, portfolio highlights, and team credentials.

Home page

The home page is designed to communicate Spider Capital's investment focus immediately, guiding visitors through the firm's thesis, portfolio highlights, and team credentials.

Home page

The home page is designed to communicate Spider Capital's investment focus immediately, guiding visitors through the firm's thesis, portfolio highlights, and team credentials.

Home page

The home page is designed to communicate Spider Capital's investment focus immediately, guiding visitors through the firm's thesis, portfolio highlights, and team credentials.

Home page

The home page is designed to communicate Spider Capital's investment focus immediately, guiding visitors through the firm's thesis, portfolio highlights, and team credentials.

AI-Powered assistant

Built on a custom webhook routing architecture in Webflow, the AI assistant gives founders instant access to information about the firm's focus areas and portfolio without leaving the page.

AI-Powered Assistant – Flowchart of the chatbot's webhook architecture, from visitor message to AI-generated reply
AI-Powered Assistant – Flowchart of the chatbot's webhook architecture, from visitor message to AI-generated reply

AI-Powered assistant

Built on a custom webhook routing architecture in Webflow, the AI assistant gives founders instant access to information about the firm's focus areas and portfolio without leaving the page.

AI-Powered assistant

Built on a custom webhook routing architecture in Webflow, the AI assistant gives founders instant access to information about the firm's focus areas and portfolio without leaving the page.

AI-Powered Assistant – Flowchart of the chatbot's webhook architecture, from visitor message to AI-generated reply

AI-Powered assistant

Built on a custom webhook routing architecture in Webflow, the AI assistant gives founders instant access to information about the firm's focus areas and portfolio without leaving the page.

AI-Powered Assistant – Flowchart of the chatbot's webhook architecture, from visitor message to AI-generated reply

AI-Powered assistant

Built on a custom webhook routing architecture in Webflow, the AI assistant gives founders instant access to information about the firm's focus areas and portfolio without leaving the page.

AI-Powered Assistant – Flowchart of the chatbot's webhook architecture, from visitor message to AI-generated reply

Portfolio ecosystem

A scalable portfolio experience with advanced filtering by industry and status, alongside structured individual company profile pages for each investment.

Portfolio ecosystem

A scalable portfolio experience with advanced filtering by industry and status, alongside structured individual company profile pages for each investment.

Portfolio ecosystem

A scalable portfolio experience with advanced filtering by industry and status, alongside structured individual company profile pages for each investment.

Portfolio Ecosystem – Portfolio company page shown on desktop and mobile, featuring leadership details and testimonial

Portfolio ecosystem

A scalable portfolio experience with advanced filtering by industry and status, alongside structured individual company profile pages for each investment.

Portfolio Ecosystem – Portfolio company page shown on desktop and mobile, featuring leadership details and testimonial

Portfolio ecosystem

A scalable portfolio experience with advanced filtering by industry and status, alongside structured individual company profile pages for each investment.

Portfolio Ecosystem – Portfolio company page shown on desktop and mobile, featuring leadership details and testimonial

Related pages

Supporting pages, including About, Team and News, were designed and developed to each serve a distinct purpose while staying consistent with the overall visual system.

Related Pages – About page featuring the "Where we add value" section and global investment map
Related Pages – About page featuring the "Where we add value" section and global investment map

Related pages

Supporting pages, including About, Team and News, were designed and developed to each serve a distinct purpose while staying consistent with the overall visual system.

Related pages

Supporting pages, including About, Team and News, were designed and developed to each serve a distinct purpose while staying consistent with the overall visual system.

Related Pages – About page featuring the "Where we add value" section and global investment map
Related Pages – Team page featuring a group photo, team grid, and expanded founder profile

Related pages

Supporting pages, including About, Team and News, were designed and developed to each serve a distinct purpose while staying consistent with the overall visual system.

Related Pages – About page featuring the "Where we add value" section and global investment mapRelated Pages – Team page featuring a group photo, team grid, and expanded founder profileRelated Pages – News page displaying press coverage grid alongside a related-news sidebar module

Related pages

Supporting pages, including About, Team and News, were designed and developed to each serve a distinct purpose while staying consistent with the overall visual system.

Related Pages – About page featuring the "Where we add value" section and global investment mapRelated Pages – Team page featuring a group photo, team grid, and expanded founder profileRelated Pages – News page displaying press coverage grid alongside a related-news sidebar module

Webflow development

The entire site was built in Webflow with a structured CMS, global variables, and a reusable component library optimized for performance, SEO, and long-term scalability.

Webflow Development – Webflow Designer view of the homepage stats grid component and style panel
Webflow Development – Webflow Designer view of the homepage stats grid component and style panel

Webflow development

The entire site was built in Webflow with a structured CMS, global variables, and a reusable component library optimized for performance, SEO, and long-term scalability.

Webflow development

The entire site was built in Webflow with a structured CMS, global variables, and a reusable component library optimized for performance, SEO, and long-term scalability.

Webflow Development – Webflow Designer view of the homepage stats grid component and style panel
Webflow Development – Webflow CMS collections for Portfolio Company, Team, and News alongside global design variables

Webflow development

The entire site was built in Webflow with a structured CMS, global variables, and a reusable component library optimized for performance, SEO, and long-term scalability.

Webflow Development – Webflow Designer view of the homepage stats grid component and style panelWebflow Development – Webflow CMS collections for Portfolio Company, Team, and News alongside global design variables

Webflow development

The entire site was built in Webflow with a structured CMS, global variables, and a reusable component library optimized for performance, SEO, and long-term scalability.

Webflow Development – Webflow Designer view of the homepage stats grid component and style panelWebflow Development – Webflow CMS collections for Portfolio Company, Team, and News alongside global design variables

Pitch deck

Alongside the website, Spider Capital's pitch deck was redesigned to align with the refreshed brand and ensure consistency across digital touchpoints.

Pitch Deck – Collage of redesigned pitch deck slides covering investment strategy and team
Pitch Deck – Collage of redesigned pitch deck slides covering investment strategy and team

Pitch deck

Alongside the website, Spider Capital's pitch deck was redesigned to align with the refreshed brand and ensure consistency across digital touchpoints.

Pitch deck

Alongside the website, Spider Capital's pitch deck was redesigned to align with the refreshed brand and ensure consistency across digital touchpoints.

Pitch Deck – Collage of redesigned pitch deck slides covering investment strategy and team

Pitch deck

Alongside the website, Spider Capital's pitch deck was redesigned to align with the refreshed brand and ensure consistency across digital touchpoints.

Pitch Deck – Collage of redesigned pitch deck slides covering investment strategy and team

Pitch deck

Alongside the website, Spider Capital's pitch deck was redesigned to align with the refreshed brand and ensure consistency across digital touchpoints.

Pitch Deck – Collage of redesigned pitch deck slides covering investment strategy and team

Spider Capital

A complete digital ecosystem that strengthens Spider Capital's brand, improves information discovery, and supports founders, investors, and portfolio companies.

Spider Capital – Phone mockup displaying the homepage hero, paired with "Spiser Capital dedicated partner to founders building generational applied AI software companies" typography
Spider Capital – Phone mockup displaying the homepage hero, paired with "Spiser Capital dedicated partner to founders building generational applied AI software companies" typography

Spider Capital

A complete digital ecosystem that strengthens Spider Capital's brand, improves information discovery, and supports founders, investors, and portfolio companies.

Spider Capital

A complete digital ecosystem that strengthens Spider Capital's brand, improves information discovery, and supports founders, investors, and portfolio companies.

Spider Capital – Phone mockup displaying the homepage hero, paired with "Spiser Capital dedicated partner to founders building generational applied AI software companies" typography

Spider Capital

A complete digital ecosystem that strengthens Spider Capital's brand, improves information discovery, and supports founders, investors, and portfolio companies.

Spider Capital – Phone mockup displaying the homepage hero, paired with "Spiser Capital dedicated partner to founders building generational applied AI software companies" typography

Spider Capital

A complete digital ecosystem that strengthens Spider Capital's brand, improves information discovery, and supports founders, investors, and portfolio companies.

Spider Capital – Phone mockup displaying the homepage hero, paired with "Spiser Capital dedicated partner to founders building generational applied AI software companies" typography
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Outcome

  • Refreshed the brand identity to position Spider Capital as a modern, technology-first venture firm
  • Redesigned the website to improve usability, visual hierarchy, and content discoverabilit
  • Built and embedded a custom AI assistant, giving founders instant access to the firm's information
  • Delivered a scalable Webflow build with CMS, reusable components, and optimized SEO and performance
WebFolks redesigned our website, moved us from WordPress to Webflow, and helped refine our brand. Their speed of execution, transparent communication, and quality of work were impressive throughout the project.
Minsoo Chi
Partner at Spider Capital

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