Luxury Yachting Services Website

Luxury Yachting Services Website – Luxury Yachting Services Website – MacBook mockup displaying the Yachters home page with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”
Project overview

Yachters is a premium yachting and concierge service company that delivers tailored luxury experiences – from curated yacht charters to exclusive destination journeys.

Our goal was to design and develop a sophisticated web presence that reflects the elegance of the brand, clearly communicates its premium services, and guides users toward booking and inquiry.

Tasks
  • Design a clean, elegant website aligned with the premium identity and luxury positioning of the brand
  • Build dedicated yacht and concierge service pages with intuitive navigation and clear content hierarchy
  • Develop additional supporting pages to effectively present service categories and company information
  • Implement the website in Webflow with a scalable CMS structure for easy content management
  • Integrate Make automation with the CRM to efficiently track inquiries and bookings
  • Optimize for responsiveness, performance, and SEO using modern development best practices
Tools
Figma
Figma
Webflow
Webflow
Make (Integromat)
Make (Integromat)
Solutions
Outcome
  • Designed and developed a premium web presence that reflects the luxury positioning of the Yachters brand
  • Built a scalable Webflow CMS structure covering yacht listings, destinations, and service pages
  • Developed an interactive quiz and inquiry flow that form a clear lead funnel from first visit to booking
  • Integrated Make automation with the CRM to ensure seamless tracking of all service inquiries
  • Delivered a fully responsive, performance-optimized website aligned with SEO best practices
  • Evolved the platform from a yacht-charter-focused website into a full-scale luxury concierge experience

Solutions

Structure & wireframes

We started with information architecture, mapping out the site structure and user flows to establish a clear content hierarchy before moving into visual design.

Structure & Wireframes – Yachters sitemap showing 10+ unique pages organized into five groups: Home, Yachts, Services, Related Pages, and Lead Pages Yachters sitemap with 10+ unique pages — Ensures intuitive content organization across five page groups
Structure & Wireframes – Yachters sitemap showing 10+ unique pages organized into five groups: Home, Yachts, Services, Related Pages, and Lead Pages Yachters sitemap with 10+ unique pages — Ensures intuitive content organization across five page groups

Structure & wireframes

We started with information architecture, mapping out the site structure and user flows to establish a clear content hierarchy before moving into visual design.

Structure & wireframes

We started with information architecture, mapping out the site structure and user flows to establish a clear content hierarchy before moving into visual design.

Structure & Wireframes – Yachters sitemap showing 10+ unique pages organized into five groups: Home, Yachts, Services, Related Pages, and Lead Pages Yachters sitemap with 10+ unique pages — Ensures intuitive content organization across five page groups
Structure & Wireframes – Wireframes for the Yachters website – home page layout on the left, yacht detail page with specs and gallery on the right

Structure & wireframes

We started with information architecture, mapping out the site structure and user flows to establish a clear content hierarchy before moving into visual design.

Structure & Wireframes – Yachters sitemap showing 10+ unique pages organized into five groups: Home, Yachts, Services, Related Pages, and Lead Pages Yachters sitemap with 10+ unique pages — Ensures intuitive content organization across five page groupsStructure & Wireframes – Wireframes for the Yachters website – home page layout on the left, yacht detail page with specs and gallery on the right

Structure & wireframes

We started with information architecture, mapping out the site structure and user flows to establish a clear content hierarchy before moving into visual design.

Structure & Wireframes – Yachters sitemap showing 10+ unique pages organized into five groups: Home, Yachts, Services, Related Pages, and Lead Pages Yachters sitemap with 10+ unique pages — Ensures intuitive content organization across five page groupsStructure & Wireframes – Wireframes for the Yachters website – home page layout on the left, yacht detail page with specs and gallery on the right

Concepts

With the structure in place, we moved into visual design – exploring concepts that defined the visual language, tone, and aesthetic direction for the entire experience.

Concepts – Design concepts collage featuring the home page hero, booking flow section, testimonial quote, and other elements that capture the premium feel of the Yachters brand.
Concepts – Design concepts collage featuring the home page hero, booking flow section, testimonial quote, and other elements that capture the premium feel of the Yachters brand.

Concepts

With the structure in place, we moved into visual design – exploring concepts that defined the visual language, tone, and aesthetic direction for the entire experience.

Concepts

With the structure in place, we moved into visual design – exploring concepts that defined the visual language, tone, and aesthetic direction for the entire experience.

Concepts – Design concepts collage featuring the home page hero, booking flow section, testimonial quote, and other elements that capture the premium feel of the Yachters brand.
Concepts – Yachters visual identity – Mediterranean Visual Language with Manrope typeface in Extra Light, Light, and Regular weights, and a four-color palette: Deep Ocean, Beige, Sand, and Gold

Concepts

With the structure in place, we moved into visual design – exploring concepts that defined the visual language, tone, and aesthetic direction for the entire experience.

Concepts – Design concepts collage featuring the home page hero, booking flow section, testimonial quote, and other elements that capture the premium feel of the Yachters brand.Concepts – Yachters visual identity – Mediterranean Visual Language with Manrope typeface in Extra Light, Light, and Regular weights, and a four-color palette: Deep Ocean, Beige, Sand, and GoldConcepts – Three homepage design directions for Yachters, evolving from a charter-focused layout to a full luxury concierge experience with destinations and services

Concepts

With the structure in place, we moved into visual design – exploring concepts that defined the visual language, tone, and aesthetic direction for the entire experience.

Concepts – Design concepts collage featuring the home page hero, booking flow section, testimonial quote, and other elements that capture the premium feel of the Yachters brand.Concepts – Yachters visual identity – Mediterranean Visual Language with Manrope typeface in Extra Light, Light, and Regular weights, and a four-color palette: Deep Ocean, Beige, Sand, and GoldConcepts – Three homepage design directions for Yachters, evolving from a charter-focused layout to a full luxury concierge experience with destinations and services

Home page

The home page became the central entry point into the Yachters world, designed to showcase destinations, yacht offerings, and concierge services in a way that draws users deeper into the experience.

Home page

The home page became the central entry point into the Yachters world, designed to showcase destinations, yacht offerings, and concierge services in a way that draws users deeper into the experience.

Home page

The home page became the central entry point into the Yachters world, designed to showcase destinations, yacht offerings, and concierge services in a way that draws users deeper into the experience.

Home Page – Yachters destinations section – mobile view of Croatia itineraries and a detailed itinerary modal for "Northern Dalmatia: From Waterfalls to Open Sea"

Home page

The home page became the central entry point into the Yachters world, designed to showcase destinations, yacht offerings, and concierge services in a way that draws users deeper into the experience.

Home Page – Yachters destinations section – mobile view of Croatia itineraries and a detailed itinerary modal for "Northern Dalmatia: From Waterfalls to Open Sea"

Home page

The home page became the central entry point into the Yachters world, designed to showcase destinations, yacht offerings, and concierge services in a way that draws users deeper into the experience.

Home Page – Yachters destinations section – mobile view of Croatia itineraries and a detailed itinerary modal for "Northern Dalmatia: From Waterfalls to Open Sea"

Navigation

We designed the navigation system, from the header to the footer, to give users consistent, direct access to yacht listings, destinations, and concierge services at every point of their journey through the site.

Navigation – Mobile hamburger menu with service categories and desktop mega-menu dropdown displaying Yacht Experiences, Events & Celebrations, Exclusive Venues, Lifestyle Services, and Security & VIP Services
Navigation – Mobile hamburger menu with service categories and desktop mega-menu dropdown displaying Yacht Experiences, Events & Celebrations, Exclusive Venues, Lifestyle Services, and Security & VIP Services

Navigation

We designed the navigation system, from the header to the footer, to give users consistent, direct access to yacht listings, destinations, and concierge services at every point of their journey through the site.

Navigation

We designed the navigation system, from the header to the footer, to give users consistent, direct access to yacht listings, destinations, and concierge services at every point of their journey through the site.

Navigation – Mobile hamburger menu with service categories and desktop mega-menu dropdown displaying Yacht Experiences, Events & Celebrations, Exclusive Venues, Lifestyle Services, and Security & VIP Services
Navigation – Yachters footer with partner and newsletter sign-up blocks, site links, contact details, address information, and a large brand logo

Navigation

We designed the navigation system, from the header to the footer, to give users consistent, direct access to yacht listings, destinations, and concierge services at every point of their journey through the site.

Navigation – Mobile hamburger menu with service categories and desktop mega-menu dropdown displaying Yacht Experiences, Events & Celebrations, Exclusive Venues, Lifestyle Services, and Security & VIP ServicesNavigation – Yachters footer with partner and newsletter sign-up blocks, site links, contact details, address information, and a large brand logo

Navigation

We designed the navigation system, from the header to the footer, to give users consistent, direct access to yacht listings, destinations, and concierge services at every point of their journey through the site.

Navigation – Mobile hamburger menu with service categories and desktop mega-menu dropdown displaying Yacht Experiences, Events & Celebrations, Exclusive Venues, Lifestyle Services, and Security & VIP ServicesNavigation – Yachters footer with partner and newsletter sign-up blocks, site links, contact details, address information, and a large brand logo

Yachts pages

The yachts pages give users a clear path from a broad fleet overview to individual vessel pages, each highlighting the character, specifications, and amenities of a specific charter.

Yachts Pages – Fleet listing page displaying Clase Azul, Scorpios, and Reposado yachts with pricing, key specifications, and a tailored experience section in the background
Yachts Pages – Fleet listing page displaying Clase Azul, Scorpios, and Reposado yachts with pricing, key specifications, and a tailored experience section in the background

Yachts pages

The yachts pages give users a clear path from a broad fleet overview to individual vessel pages, each highlighting the character, specifications, and amenities of a specific charter.

Yachts pages

The yachts pages give users a clear path from a broad fleet overview to individual vessel pages, each highlighting the character, specifications, and amenities of a specific charter.

Yachts Pages – Fleet listing page displaying Clase Azul, Scorpios, and Reposado yachts with pricing, key specifications, and a tailored experience section in the background
Yachts Pages – Reposado yacht detail page with features, amenities, specifications, and technical information

Yachts pages

The yachts pages give users a clear path from a broad fleet overview to individual vessel pages, each highlighting the character, specifications, and amenities of a specific charter.

Yachts Pages – Fleet listing page displaying Clase Azul, Scorpios, and Reposado yachts with pricing, key specifications, and a tailored experience section in the backgroundYachts Pages – Reposado yacht detail page with features, amenities, specifications, and technical informationYachts Pages – Scorpios yacht detail page shown in mobile and desktop views, featuring yacht specifications, description, seasonal pricing, watersports icons, and a yacht card

Yachts pages

The yachts pages give users a clear path from a broad fleet overview to individual vessel pages, each highlighting the character, specifications, and amenities of a specific charter.

Yachts Pages – Fleet listing page displaying Clase Azul, Scorpios, and Reposado yachts with pricing, key specifications, and a tailored experience section in the backgroundYachts Pages – Reposado yacht detail page with features, amenities, specifications, and technical informationYachts Pages – Scorpios yacht detail page shown in mobile and desktop views, featuring yacht specifications, description, seasonal pricing, watersports icons, and a yacht card

Services pages

The services pages present Yachters concierge offerings in a clear, engaging format, from a high-level overview to dedicated pages that highlight the unique value of each experience.

Services Pages – Services listing page displaying six numbered service categories and a mobile section titled “Let Us Curate Your Experience” with concierge value propositions
Services Pages – Services listing page displaying six numbered service categories and a mobile section titled “Let Us Curate Your Experience” with concierge value propositions

Services pages

The services pages present Yachters concierge offerings in a clear, engaging format, from a high-level overview to dedicated pages that highlight the unique value of each experience.

Services pages

The services pages present Yachters concierge offerings in a clear, engaging format, from a high-level overview to dedicated pages that highlight the unique value of each experience.

Services Pages – Services listing page displaying six numbered service categories and a mobile section titled “Let Us Curate Your Experience” with concierge value propositions
Services Pages – Client testimonial displayed on an iPhone mockup, featuring the quote: “A true five-star luxury experience. Every detail was perfect.”

Services pages

The services pages present Yachters concierge offerings in a clear, engaging format, from a high-level overview to dedicated pages that highlight the unique value of each experience.

Services Pages – Services listing page displaying six numbered service categories and a mobile section titled “Let Us Curate Your Experience” with concierge value propositionsServices Pages – Client testimonial displayed on an iPhone mockup, featuring the quote: “A true five-star luxury experience. Every detail was perfect.”Services Pages – Yacht Experiences service detail page shown in desktop and mobile views, including service information, charter offerings, and a mobile service selector modal

Services pages

The services pages present Yachters concierge offerings in a clear, engaging format, from a high-level overview to dedicated pages that highlight the unique value of each experience.

Services Pages – Services listing page displaying six numbered service categories and a mobile section titled “Let Us Curate Your Experience” with concierge value propositionsServices Pages – Client testimonial displayed on an iPhone mockup, featuring the quote: “A true five-star luxury experience. Every detail was perfect.”Services Pages – Yacht Experiences service detail page shown in desktop and mobile views, including service information, charter offerings, and a mobile service selector modal

Related pages

A set of supporting pages, including About, Contact, and FAQ, rounds out the website and gives visitors the context they need to move confidently toward a booking.

Related Pages – About page hero with three sailing yachts at sea, the “We Are Yachters” headline, and brand mission statement
Related Pages – About page hero with three sailing yachts at sea, the “We Are Yachters” headline, and brand mission statement

Related pages

A set of supporting pages, including About, Contact, and FAQ, rounds out the website and gives visitors the context they need to move confidently toward a booking.

Related pages

A set of supporting pages, including About, Contact, and FAQ, rounds out the website and gives visitors the context they need to move confidently toward a booking.

Related Pages – About page hero with three sailing yachts at sea, the “We Are Yachters” headline, and brand mission statement
Related Pages – Contacts page featuring a “Let’s Talk” inquiry form and office details, alongside a mobile FAQ page with accordion-style question categories

Related pages

A set of supporting pages, including About, Contact, and FAQ, rounds out the website and gives visitors the context they need to move confidently toward a booking.

Related Pages – About page hero with three sailing yachts at sea, the “We Are Yachters” headline, and brand mission statementRelated Pages – Contacts page featuring a “Let’s Talk” inquiry form and office details, alongside a mobile FAQ page with accordion-style question categories

Related pages

A set of supporting pages, including About, Contact, and FAQ, rounds out the website and gives visitors the context they need to move confidently toward a booking.

Related Pages – About page hero with three sailing yachts at sea, the “We Are Yachters” headline, and brand mission statementRelated Pages – Contacts page featuring a “Let’s Talk” inquiry form and office details, alongside a mobile FAQ page with accordion-style question categories

Lead funnel pages

We built a dedicated lead funnel to convert website visitors into qualified inquiries. The inquiry page and interactive quiz work together to guide visitors toward booking. Both are connected to the CRM via Make automation, ensuring every lead is captured and tracked efficiently.

Lead Funnel Pages – Start Planning form with destination and yacht selection modals for booking inquiries
Lead Funnel Pages – Start Planning form with destination and yacht selection modals for booking inquiries

Lead funnel pages

We built a dedicated lead funnel to convert website visitors into qualified inquiries. The inquiry page and interactive quiz work together to guide visitors toward booking. Both are connected to the CRM via Make automation, ensuring every lead is captured and tracked efficiently.

Lead funnel pages

We built a dedicated lead funnel to convert website visitors into qualified inquiries. The inquiry page and interactive quiz work together to guide visitors toward booking. Both are connected to the CRM via Make automation, ensuring every lead is captured and tracked efficiently.

Lead Funnel Pages – Start Planning form with destination and yacht selection modals for booking inquiries

Lead funnel pages

We built a dedicated lead funnel to convert website visitors into qualified inquiries. The inquiry page and interactive quiz work together to guide visitors toward booking. Both are connected to the CRM via Make automation, ensuring every lead is captured and tracked efficiently.

Lead Funnel Pages – Start Planning form with destination and yacht selection modals for booking inquiries

Lead funnel pages

We built a dedicated lead funnel to convert website visitors into qualified inquiries. The inquiry page and interactive quiz work together to guide visitors toward booking. Both are connected to the CRM via Make automation, ensuring every lead is captured and tracked efficiently.

Lead Funnel Pages – Start Planning form with destination and yacht selection modals for booking inquiries

Webflow development

We built the full website in Webflow on a scalable CMS structure, connected all lead flows to Zoho CRM via Make, and achieved perfect Lighthouse scores across performance, SEO, and best practices.

Webflow Development – Yachters website open in Webflow Designer, showing the pages panel with static and CMS collection pages and the Services page active on the canvas
Webflow Development – Yachters website open in Webflow Designer, showing the pages panel with static and CMS collection pages and the Services page active on the canvas

Webflow development

We built the full website in Webflow on a scalable CMS structure, connected all lead flows to Zoho CRM via Make, and achieved perfect Lighthouse scores across performance, SEO, and best practices.

Webflow development

We built the full website in Webflow on a scalable CMS structure, connected all lead flows to Zoho CRM via Make, and achieved perfect Lighthouse scores across performance, SEO, and best practices.

Webflow Development – Yachters website open in Webflow Designer, showing the pages panel with static and CMS collection pages and the Services page active on the canvas
Webflow Development – CMS collections panel showing twelve collections, including Yachts, Destinations, Services, and FAQs, with collection schema details and linked references

Webflow development

We built the full website in Webflow on a scalable CMS structure, connected all lead flows to Zoho CRM via Make, and achieved perfect Lighthouse scores across performance, SEO, and best practices.

Webflow Development – Yachters website open in Webflow Designer, showing the pages panel with static and CMS collection pages and the Services page active on the canvasWebflow Development – CMS collections panel showing twelve collections, including Yachts, Destinations, Services, and FAQs, with collection schema details and linked referencesWebflow Development – Lighthouse audit results showing scores of 100 for Performance, 97 for Accessibility, 100 for Best Practices, and 100 for SEOWebflow Development – Lead management automation diagram showing Webflow forms routed through a categorization layer into Zoho CRM pipelines for bookings, subscribers, and quiz leads

Webflow development

We built the full website in Webflow on a scalable CMS structure, connected all lead flows to Zoho CRM via Make, and achieved perfect Lighthouse scores across performance, SEO, and best practices.

Webflow Development – Yachters website open in Webflow Designer, showing the pages panel with static and CMS collection pages and the Services page active on the canvasWebflow Development – CMS collections panel showing twelve collections, including Yachts, Destinations, Services, and FAQs, with collection schema details and linked referencesWebflow Development – Lighthouse audit results showing scores of 100 for Performance, 97 for Accessibility, 100 for Best Practices, and 100 for SEOWebflow Development – Lead management automation diagram showing Webflow forms routed through a categorization layer into Zoho CRM pipelines for bookings, subscribers, and quiz leads

Custom date range picker

We built, open-sourced, and integrated a custom date range picker directly into the booking flow.

Custom date range picker

We built, open-sourced, and integrated a custom date range picker directly into the booking flow.

Custom date range picker

We built, open-sourced, and integrated a custom date range picker directly into the booking flow.

Custom date range picker

We built, open-sourced, and integrated a custom date range picker directly into the booking flow.

Custom date range picker

We built, open-sourced, and integrated a custom date range picker directly into the booking flow.

Yachters

A premium web presence built to reflect the world Yachters represents – from the first impression to the final booking.

Yachters – Website displayed on a MacBook and iPhone side by side, featuring the home page hero with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”
Yachters – Website displayed on a MacBook and iPhone side by side, featuring the home page hero with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”

Yachters

A premium web presence built to reflect the world Yachters represents – from the first impression to the final booking.

Yachters

A premium web presence built to reflect the world Yachters represents – from the first impression to the final booking.

Yachters – Website displayed on a MacBook and iPhone side by side, featuring the home page hero with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”

Yachters

A premium web presence built to reflect the world Yachters represents – from the first impression to the final booking.

Yachters – Website displayed on a MacBook and iPhone side by side, featuring the home page hero with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”

Yachters

A premium web presence built to reflect the world Yachters represents – from the first impression to the final booking.

Yachters – Website displayed on a MacBook and iPhone side by side, featuring the home page hero with a luxury sailing yacht at dusk and the headline “Luxury Experiences Without Limits.”
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Outcome

  • Designed and developed a premium web presence that reflects the luxury positioning of the Yachters brand
  • Built a scalable Webflow CMS structure covering yacht listings, destinations, and service pages
  • Developed an interactive quiz and inquiry flow that form a clear lead funnel from first visit to booking
  • Integrated Make automation with the CRM to ensure seamless tracking of all service inquiries
  • Delivered a fully responsive, performance-optimized website aligned with SEO best practices
  • Evolved the platform from a yacht-charter-focused website into a full-scale luxury concierge experience
WebFolks designed and developed our website from scratch and really took the time to understand our industry. They carefully studied the market, compared other websites, and translated our brand into a much stronger digital experience. We’ve already seen more inquiries, better SEO visibility, and very positive feedback.
Duje Klarić
Charter Manager at Yachters

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